Normann Copenhagen and Femmes Régionales are launching Daily Fiction, a new new workspace objects collection, to mix and match to create your own story.
I don’t write often about big brands, as I prefer to help small businesses to grow, but in this case I could not resist: I had just received the newsletter and I asked for more information, but I was already in love indeed… the intention of creating the so-called “I-want-it-all-feeling” was a complete success!
200 items, notebooks, gift boxes, stickers, pencil sharpener, scissors, writing tools and much more, decorated with marbled pattern inspired by Venetian floors, flat colours and metallic details, to encourage creativity and invite to play .
Britt Bonnesen, Brand Manager at Normann Copenhagen, explains something more about the collection and the collaboration with the danish creative agency Femmes Régionales:
For a long time we have wanted to add a new category of small design products to our existing collection of designs. Daily Fiction has allowed us to create a complete, anchored universe that offers a fantastic shopping experience. We get a lot of inspiration from fashion at Normann Copenhagen, so it was natural for us to look for a collaborator in the world of fashion. We are enormously pleased about the collaboration with Femmes Régionales, which are conceptually strong designers and have their finger on the pulse of the latest trends. Daily Fiction has its own life, but still fits well with Normann Copenhagen’s identity.
Anche l’imballaggio è curato nei minimi particolari, in bianco, argento e plastica trasparente e la caratteristica shopping bag di Normann Copenhagen è rinata in una versione in colore powder blue e logo dorato.
The Daily Fiction collection is already available in the Copenhagen flagship store and will soon be distributed at select stores around the world, including Antwerp, Barcelona, Berlin, Brussels, Copenhagen, Düsseldorf, Hamburg, Helsinki, Hong Kong, Paris, Seoul, Shanghai, Tokyo, which will be furnished with shelves arranged in the wonderful powder blue colour.
Where you will find Daily Fiction in Italy:
Design Republic, Corso di Porta Ticinese 3, Milano – from June
Cumini Store, via San Daniele, 1, Gemona del Friuli (Udine) – from September
Last thing: in the future the Daily Fiction collection will be enriched with more small products of many different designers and I already can’t wait!